IR, International Referral is a market leader in internet business development for the legal profession. It is the world’s largest group of advisers featured exclusively by practice area expertise. It acts as a professional partner for anyone looking for a reliable referral service.

The IR Annual Conference was held in London over 4 days starting from the 18^th of September and culminating on the 21^st of September at the prestigious BAFTA Venue (British Academy of Film & Television Arts) and RSC (Royal Society of Chemistry), in London. The event was conducted by IR to bring like minded individuals together and assist in building new relationships, sharing of opportunities, joint marketing collaboration and referrals, which are mutually beneficial. It was designed to assist leading professional service firms with growing of their business.

Over the four days a lot happened including full day conferences, professional breakout sessions, networking sessions and finished with social excursions to the west end and a premier league football match! The Annual conference had award-winning speakers from all over world, including Ross Nicholls, Duncan Cheatle, Emma Jones and Nic Rixon. More than 300 guests from 50 jurisdictions attended this event including the Managing Partner of SMA LEGAL, Shantanu Mohan Puri. This was the first event for Mr. Puri which provided an excellent opportunity to meet lawyers, accountants and other professionals on a single platform. It was a valuable and unique experience which has potential. Mr. Puri felt that the event was designed to hit the perfect formula of relevant speakers, a dynamic agenda and a positive learning environment for participants.The overall exceptionally friendly atmosphere and the best group of professionals made this event a memorable and highly successful event.

An immediate outcome of the event for SMA LEGAL has been forging new associations with like minded, same sized and enterprising law firms from Belgium, Netherlands, Zimbabwe, Japan, Cyprus, Malta, Italy, South America, Germany, France, England, United States of America and Australia.